Ella began working in games in 2008, after graduating from university and setting up game developer Remode with fellow graduate Martin Darby. Having come from a programming and user experience design background, Ella was CEO of Remode for 6 years, building a studio of 20 people and creating games for clients including Sulake, Gamehouse, Spil Games and Wellcome Trust.
In 2014, Ella and Martin made the decision to close Remode, and founded Strike Gamelabs, along with industry veteran Gareth Lewis, to focus on building their own games. Ella also began providing strategic support to other developers and organisations.
Ella regularly contributes to the UK games industry through her role in founding Explay Festival in 2010, as well as a range of speaking commissions including Develop and Edinburgh Interactive conferences. In 2011, she was awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards and named in Develop’s ‘Top 30 under 30.’ In 2012 she was a finalist in the TIGA Awards Leadership category and listed in MCV's UK Top 100 Women in Games. She is regularly published in games press and works with universities to encourage young people, especially women, to consider a career in the games industry, sitting on the Creative Skillset Video Games Council and the BAFTA Girls & Games Group. In 2013 she was elected to the board of UKIE, where she chairs the developer sub-group.