Commercial, design and production consultancy for games.

What I Do

I consult with organisations on a long term basis, or assist with specific challenges. I also write articles, speak at events, and am involved in the wider industry via voluntary positions such as the UKIE board and Creative Skillset Computer Games Council.
Education & Academia
Advising organisations on making games, business and the games industry.

Mentoring, lecturing and workshops on making games, the business of games, starting up and the games industry.

Working with investors and funds to assist with due diligence.

Project management of funded projects.

Brand owners
Managing projects from concept to completion.

Building or finding teams for a project.
Incubators, Startups and Developers
Mentoring for personal and commercial development; working with you across the challenges of your business, building your skills and relationships.

Advising or assisting with specific challenges such as company strategy, growth, internal processes, pitching and proposal writing.

Advising or assisting with raising finance, including public funding, equity investment (inc. SEIS), project funding and government schemes such as games tax relief and R&D tax credits.
Key Areas of Expertise
Starting & growing a studio
Company strategy
Building & managing teams
Business development, sales & marketing
Project management
Pitching and proposal writing
User experience design & game design
Production processes
Accessing finance


  • The Pitfalls of Building a Team

    November 14, 2014
    As a small studio or start-up looking to make headway in a competitive and ever changing market, you have two choices; expand at the right time and with the right people or die. Judging these things correctly is certainly not easy and in my ...
  • A Vested Interest

    November 07, 2014
    UK game developers have never had greater opportunity to raise investment and create their own IP, with support such as tax breaks, R&D tax credits, SEIS and EIS tax relief, training and employment funding from Creative Skillset. Combine this with ...
  • How to write a (useful) game design document

    August 18, 2014
    I recently read James Sweatman from Jagex’s great article ‘Death of the game design document’ and this got me thinking about my experience of game design documents, and how I approach them. I agree largely with what James has said, it fits ...
  • Taking the Plunge: From work-for-hire to making your own games

    July 29, 2014
    For some, the prospect of work-for-hire can seem bleak, with less reward than own IP so seductively offers. Whilst making games for other people does not come with the potential pots of gold that a bestselling own IP title does, it is steady work ...
  • Develop Conference talk write-up: ‘Why User Experience Design is a Must for Games’

    July 13, 2014
    Last week at Develop Conference in Brighton, Martin Darby (one of my business partners at Strike Gamelabs) and I did a talk called ‘Why User Experience Design is a Must for Games’. Several people asked us for copies of the slides, so this ...
  • Business is personal: Dealing with stress in the workplace

    July 01, 2014
    Starting and running a business is hard. Until you’ve been through it, it’s nearly impossible to imagine how formidable this challenge can become. It involves long hours, serious commitment, determination and probably some of the most ...
  • Getting funding for your game

    May 13, 2014
    Over the last few years, we have seen a transition from developers relying on large publishers to fund, market and distribute their games, to a model where they can be more in control of the process. However this doesn’t mean that developers can ...
  • Why good user experience design is no longer a luxury

    April 20, 2014
    It used to be simple. In the 1980s, most games were played on arcade machines or early iterations of consoles. The game mechanics and the design were straightforward out of necessity – the limited graphics and computing power wouldn’t allow for ...
  • Moving past the start-up (republished from June 2013)

    April 10, 2014
    Getting through the start-up phase of a company is hard. Most companies experience a honeymoon period, with excitement, energy and big future plans. But sooner or later the magic dust settles down and reality hits hard, marking a shift from just ...
  • Why a good portfolio is not enough (republished from Aug 2012)

    April 05, 2014
    When trying to win work, whilst a good portfolio is important, it only backs you up. A good portfolio alone will not get you work or grow your reputation. What will build your business is trust, and the key to trust is people. Businesses work with ...

About Me


Ella began working in games in 2008, after graduating from university and setting up game developer Remode with fellow graduate Martin Darby. Having come from a programming and user experience design background, Ella was CEO of Remode for 6 years, building a studio of 20 people and creating games for clients including Sulake, Gamehouse, Spil Games and Wellcome Trust.

In 2014, Ella and Martin made the decision to close Remode, and founded Strike Gamelabs, along with industry veteran Gareth Lewis, to focus on building their own games. Ella also began providing strategic support to other developers and organisations.

Ella regularly contributes to the UK games industry through her role in founding Explay Festival in 2010, as well as a range of speaking commissions including Develop and Edinburgh Interactive conferences. In 2011, she was awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards and named in Develop’s ‘Top 30 under 30.’ In 2012 she was a finalist in the TIGA Awards Leadership category and listed in MCV's UK Top 100 Women in Games. She is regularly published in games press and works with universities to encourage young people, especially women, to consider a career in the games industry, sitting on the Creative Skillset Video Games Council and the BAFTA Girls & Games Group. In 2013 she was elected to the board of UKIE, where she chairs the developer sub-group.


Ella Romanos Ltd - Director, 2014 - current
Consultancy for the games industry. I work with startups and developers to assist with strategy and growth. This includes mentoring, accessing finance, winning projects, writing proposals, game design and pitching. I also work with education and academia, as well as managing specific development projects. Clients include graduate startup incubator Alacrity, Evil Twin Artworks and Four Door Lemon.

Strike Gamelabs - Commercial Director, 2014 - current
Strike Gamelabs is a game development microstudio fully focused on releasing an unannounced original IP in 2015. The studio is directed by Ella, Martin Darby and Gareth Lewis, formerly of Remode. The production team is completed by trusted contractors. http://www.strikegamelabs.com

Remode - CEO, 2008-2014
Remode was a game developer specialising in mobile, online and PC platforms. The studio had a team of 18 people, and undertook 35+ work for hire projects over 7 years, for clients including Sulake, Arkadium, Gamehouse and Spil Games. The studio was listed in Develop magazine's Top 100 UK Studios of 2013, and their work was recognised by Develop, MCV, Edge and The Guardian.

UKIE - Board Member & Chair of Developer Sub Group, 2013 onwards
Ukie is the only trade body for the UK’s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership. The developer sub group represents the developer members of UKIE and ensures their views are represented within the organisation. http://ukie.info

ExPlay Festival - Co-founder & Director, 2010 onwards
ExPlay represents the independent games development and design industry across the South West of England and beyond. We hold an annual conference that attracts leading speakers from the indie games circuit and support the growth of the industry through bespoke training programmes, business support and networking events throughout the year. ExPlay is the bond between games academia and games industry, helping students and graduates connect with industry byshowcasing the best indie games companies to create opportunities for that new talent, whilst building communities through meet-ups and holding Game Jams. Find out more at explay.co.uk or follow @explayuk.

Creative Skillset Computer Games Council - Council Member, 2013 onwards
The Council advise and guide on all aspect of Creativ Skillset's work in games, and is made up of representatives from industry and the relevant trade associations. skillset.org/games

BAFTA Career Pathways Girls into Games - Group Member, 2013 onwards
BAFTA working groups address the issues raised in their Career Pathways report. In line with BAFTA’s mission to provide opportunities to learn first-hand from leading practitioners, the working groups give consideration to how industry professionals can be engaged to share their knowledge and experience with young people. bafta.org/games

TIGA - Board Member, 2012-2013
TIGA is a trade body representing the UK games industry. tiga.org

Freelancer - User Experience Designer & Web Developer, 2007-2008
During final year of university, worked for web development studios, consulting and designing websites and e-commerce systems. Also worked for variety of clients designing and building websites.

Specialmoves - User Experience Designer, 2006-2007
Placement year from university, working for London-based interactive production company. Check out specialmoves.com.


Develop Conference 2014
Talk: 'Why User Experience Design is a Must for Games?'
Panel: 'The Develop Debate: What is an Indie Anyway?'

Casual Connect, Amsterdam, 2014
Talk: 'Reaching the Next Level: How to Strive and Survive Beyond the Startup'

LAUNCH Conference, Birmingham, 2013
Talk: 'Taking the Long View'

Indie Collective, London, 2013
Talk: 'How to... Get Public Funding'

Develop Conference, Brighton, 2013
Talk: 'Beyond Start-up: Moving Your Studio to the Next Level'
Panel: 'Funding & Developing New IP'
Interview: by 'Conference Highlights: Develop13 Interview'
Video: 'Develop Awards 2013 opening video - The Apprentice parody'

Jazz Shapers, Jazz FM, 2013
Interview with Elliot Moss. Podcast available on iTunes

Develop Conference, Brighton, 2012
Panel: 'The Develop Panel: Game Development at a Crowded Crossroads'
Talk: Developer Dialogues

'Promoting Growth of the UK Games Industry', House of Commons, 2012
Talk on how Government & TIGA can support small/startup studios in the UK

TEDx, Bristol, 2011
Talk: 'Games in the age of ubiquitous Internet'

Develop Conference, Brighton, 2011
Panel: 'Starting a Studio: Grad vs Veteran'
Panel: 'Independent Thought - Looking Back and Gazing Forward at Life as an Independent Studio from 5 Survivors'

MIPTV Conference, Cannes, 2011
Talk: 'The Making of Mole Control'

Guest lecturer, 2008 onwards
Various universities, colleges and schools, including Teesside University, University of Plymouth, Plymouth College of Art and Gamer Camp.


MCV's UK Top 100 Women in Games, 2013
Featured in MCV Magazine

Develop's 30 under 30, 2011
Listed in Develop magazine's (December 2011 edition) annual 30 under 30 feature designed to “bring attention to the youthful stars of today's game development sector who look to be destined for great things in the industry of tomorrow”. Read the feature online.

UK Top 30 Women under 30 in Digital, 2011
Featured in The Drum magazine (thedrum.co.uk), 30th Sept 2011 issue.

UK Women in Technology Awards, 2011
Finalist, 'Innovator of the Year' category
Find out more from the Develop article.

Level 5 Award in Management, 2010
Awarded by ILM - Institute of Leadership and Management.

Digital Art & Technology BSc (Hons) 1.1, 2008
Awarded from University of Plymouth i-DAT. Also awarded 'Being Digital' iDAT graduation prize and included in the 2007/2008 Dean's List.


E-mail: ella@ellaromanos.com
Phone: +44 (0) 7971 252433
Skype: ella_romanos