Commercial, design and production consultancy for games.

What I Do

I consult with organisations on a long term basis, or assist with specific challenges. I also write articles, speak at events, and am involved in the wider industry via voluntary positions such as the UKIE board and Creative Skillset Computer Games Council.
Investors & Funds
Working with investors and funds to assist with due diligence.

Production management and mentoring of funded projects.

Brand owners
Setting up and managing projects and teams from concept to completion.

Due diligence and strategy on use of the brand in games.

Access to finance.

Education & Academia
Advising organisations on making games, business and the games industry.

Mentoring, lecturing and workshops on making games, the business of games, financing games and starting up.

Incubators, Startups and Developers
Advising or assisting with raising finance, including public funding, equity investment (inc. SEIS), project funding and government schemes such as games tax relief and R&D tax credits.

Advising or assisting with specific challenges such as company strategy, growth, internal processes, pitching and proposal writing.
Some of my clients
Pinewood Studios
Altara Games
Tenshi Grants
Agatha Christie Ltd
RLJ Entertainment
Next Gen Skills Academy
Creative Skillset
Alacrity Accelerator

Key Areas of Expertise
Accessing finance
Starting & growing a studio
Company strategy
Building & managing teams
Business development
Executive production & project management
Pitching and proposal writing
User experience design & game design
Production processes


  • How the changes to SEIS/EIS tax relief affect UK developers

    January 01, 2019
    In the last year, the government passed new legislation that changes how companies can claim for SEIS and EIS tax relief, but many developers are as yet unaware of the changes, or of what they mean for them. Some game developers have already been ...
  • Financing for the UK Games Industry (talk slides)

    September 22, 2017
    Slides from my short summary of the state of financing opportunities for UK games industry, at the GamesIndustry.biz Investment Summit 2017. Download slides pdf here.
  • Six ways to make the most of Video Games Tax Relief

    June 22, 2017
    Altara Games' Ella Romanos explains why there is no longer a barrier to UK studios who want to benefit from this government incentive “From Lego Star Wars to Moshi Monsters, our video games companies are already regarded as world leaders, and ...
  • Types of Funding

    October 16, 2015
    These are the slides and write up from my 2015 Develop Conference talk, which explored the different types of funding, and examples of each type, that are available to UK developers. Angels Angels are ‘High net worth’ Individuals who ...
  • Guide to Funding Sources for UK Devs

    October 16, 2015
    These are the slides from my recent talk at the Games Funding Forum where I talked through various funding options for developers based on what stage their business is at, from startup to launched product.
  • Articles on Grant Funding

    October 15, 2015
    Through my work with Tenshi Grants, I write regular blog posts and articles about public grant funding which are posted on www.tenshigrants.com/blog. These focus primarily on grants for technology innovation, specifically the InnovateUK SMART ...
  • Public Grants: What sort of projects get funded?

    October 06, 2015
    Public grants are a popular route for companies to get funding to develop products or services. Development of own IP can sometimes be challenging to fund, particularly during the early stages before you can prove the potential of your idea. Public ...
  • Managing your time

    May 22, 2015
    The biggest challenge with running your own business is managing your time. Unlike many job roles, your role as a business owner is usually to manage many different things, and it is your responsibility to not drop the ball on any of them. You ...
  • Valuing a Startup for Investment

    May 22, 2015
    Valuing companies can be a tricky business and valuing a start-up even more so. As a founder of a business looking for investment, how do you know what your business is worth? How do you know what potential investors will value your business for and ...
  • The Pitfalls of Building a Team

    November 14, 2014
    As a small studio or start-up looking to make headway in a competitive and ever changing market, you have two choices; expand at the right time and with the right people or die. Judging these things correctly is certainly not easy and in my ...

About Me


Ella began working in games in 2008, setting up her first game development studio as a graduate. Over the last decade Ella has founded three development studios, focusing on work for hire and development of own and licensed IP.

Since 2014, Ella has also been providing strategic support as a consultant to other developers and organisations. With her background in programming and user experience design, and her experience in production, fundraising and company strategy, Ella works with a broad variety of companies to assist with the development of games and the games industry.

Ella regularly contributes to the UK games industry through her 5 years on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.


Rocket Lolly Games - Director, 2015 - current
Rocket Lolly Games was founded in 2015 in the UK, by Ella and Oscar Clark, to focus on games based on licenced IP. The studio is working on their first unannounced title, due for release by 2017, with a team of 10 talented developers and artists working remotely from different locations across the UK. www.rocketlollygames.com

Ella Romanos Ltd - Director, 2014 - current
Consultancy for the games industry. I work with startups and developers to assist with strategy and growth. This includes mentoring, accessing finance, winning projects, writing proposals, game design and pitching. I also work with education and academia, as well as managing specific development projects. Clients include graduate startup incubator Alacrity, Evil Twin Artworks and Four Door Lemon.

Strike Gamelabs - Commercial Director, 2014 - current
Strike Gamelabs is a game development microstudio fully focused on releasing an unannounced original IP in 2016. The studio is directed by Ella, Martin Darby and Gareth Lewis, formerly of Remode. The production team is completed by trusted contractors. www.strikegamelabs.com

Remode - CEO, 2008-2014
Remode was a game developer specialising in mobile, online and PC platforms. The studio had a team of 18 people, and undertook 35+ work for hire projects over 7 years, for clients including Sulake, Arkadium, Gamehouse and Spil Games. The studio was listed in Develop magazine's Top 100 UK Studios of 2013, and their work was recognised by Develop, MCV, Edge and The Guardian.

UKIE - Board Member & Chair of Developer Sub Group, 2013 onwards
Ukie is the only trade body for the UK’s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership. The developer sub group represents the developer members of UKIE and ensures their views are represented within the organisation. http://ukie.info

ExPlay Festival - Co-founder & Director, 2010 onwards
ExPlay represents the independent games development and design industry across the South West of England and beyond. We hold an annual conference that attracts leading speakers from the indie games circuit and support the growth of the industry through bespoke training programmes, business support and networking events throughout the year. ExPlay is the bond between games academia and games industry, helping students and graduates connect with industry byshowcasing the best indie games companies to create opportunities for that new talent, whilst building communities through meet-ups and holding Game Jams. Find out more at explay.co.uk or follow @explayuk.

Creative Skillset Computer Games Council - Council Member, 2013 onwards
The Council advise and guide on all aspect of Creativ Skillset's work in games, and is made up of representatives from industry and the relevant trade associations. skillset.org/games

BAFTA Career Pathways Girls into Games - Group Member, 2013 onwards
BAFTA working groups address the issues raised in their Career Pathways report. In line with BAFTA’s mission to provide opportunities to learn first-hand from leading practitioners, the working groups give consideration to how industry professionals can be engaged to share their knowledge and experience with young people. bafta.org/games

TIGA - Board Member, 2012-2013
TIGA is a trade body representing the UK games industry. tiga.org

Freelancer - User Experience Designer & Web Developer, 2007-2008
During final year of university, worked for web development studios, consulting and designing websites and e-commerce systems. Also worked for variety of clients designing and building websites.

Specialmoves - User Experience Designer, 2006-2007
Placement year from university, working for London-based interactive production company. Check out specialmoves.com.


Develop Conference 2016
Talk: 'Lessons from Crowd Funding'

Develop Conference 2016
Talk: 'Game Dev's Guide to Funding Sources in the UK'

London Games Festival 2016
Talk: 'A Personal Story of Funding'

Games Funding Forum 2015
Keynote: 'Game Dev's Guide to Funding Sources in the UK'
Interview: 'Adventures in Funding with David Lau-Kee (London Venture Partners)'

Develop Conference 2015
Talk: 'Ways to Fund Your Game'

UKIE Student Conference
Talk: 'Ways to Fund Your Startup'

Games Funding Forum 2014
Keynote: 'The State of Funding: A UK Overview'

Develop Conference 2014
Talk: 'Why User Experience Design is a Must for Games?'
Panel: 'The Develop Debate: What is an Indie Anyway?'

Casual Connect, Amsterdam, 2014
Talk: 'Reaching the Next Level: How to Strive and Survive Beyond the Startup'

LAUNCH Conference, Birmingham, 2013
Talk: 'Taking the Long View'

Indie Collective, London, 2013
Talk: 'How to... Get Public Funding'

Develop Conference, Brighton, 2013
Talk: 'Beyond Start-up: Moving Your Studio to the Next Level'
Panel: 'Funding & Developing New IP'
Interview: by 'Conference Highlights: Develop13 Interview'
Video: 'Develop Awards 2013 opening video - The Apprentice parody'

Jazz Shapers, Jazz FM, 2013
Interview with Elliot Moss. Podcast available on iTunes

Develop Conference, Brighton, 2012
Panel: 'The Develop Panel: Game Development at a Crowded Crossroads'
Talk: 'Developer Dialogues'

'Promoting Growth of the UK Games Industry', House of Commons, 2012
Talk on how Government & TIGA can support small/startup studios in the UK

TEDx, Bristol, 2011
Talk: 'Games in the age of ubiquitous Internet'

Develop Conference, Brighton, 2011
Panel: 'Starting a Studio: Grad vs Veteran' Panel: 'Independent Thought - Looking Back and Gazing Forward at Life as an Independent Studio from 5 Survivors'

MIPTV Conference, Cannes, 2011
Talk: 'The Making of Mole Control'

Guest lecturer, 2008 onwards
Various universities, colleges and schools, including Teesside University, University of Plymouth, Plymouth College of Art and Gamer Camp.


MCV's UK Top 100 Women in Games & Businesswoman of the Year finalist, 2016
Featured in MCV here and here

MCV's UK Top 100 Women in Games, 2013
Featured in MCV Magazine

Develop's 30 under 30, 2011
Listed in Develop magazine's (December 2011 edition) annual 30 under 30 feature designed to “bring attention to the youthful stars of today's game development sector who look to be destined for great things in the industry of tomorrow”. Read the feature online.

UK Top 30 Women under 30 in Digital, 2011
Featured in The Drum magazine (thedrum.co.uk), 30th Sept 2011 issue.

UK Women in Technology Awards, 2011
Finalist, 'Innovator of the Year' category
Find out more from the Develop article.

Level 5 Award in Management, 2010
Awarded by ILM - Institute of Leadership and Management.

Digital Art & Technology BSc (Hons) 1.1, 2008
Awarded from University of Plymouth i-DAT. Also awarded 'Being Digital' iDAT graduation prize and included in the 2007/2008 Dean's List.


E-mail: ella@ellaromanos.com
Phone: +44 (0) 7971 252433
Skype: ella_romanos