Commercial, design and production consultancy for games.

What I Do

I consult with organisations on a long term basis, or assist with specific challenges. I also write articles, speak at events, and am involved in the wider industry via voluntary positions such as the UKIE board and Creative Skillset Computer Games Council.
Investors & Funds
Working with investors and funds to assist with due diligence.

Production management and mentoring of funded projects.

Brand owners
Setting up and managing projects and teams from concept to completion.

Due diligence and strategy on use of the brand in games.

Access to finance.

Education & Academia
Advising organisations on making games, business and the games industry.

Mentoring, lecturing and workshops on making games, the business of games, financing games and starting up.

Incubators, Startups and Developers
Advising or assisting with raising finance, including public funding, equity investment (inc. SEIS), project funding and government schemes such as games tax relief and R&D tax credits.

Advising or assisting with specific challenges such as company strategy, growth, internal processes, pitching and proposal writing.
Some of my clients
Pinewood Studios
Altara Games
Tenshi Grants
Agatha Christie Ltd
RLJ Entertainment
Next Gen Skills Academy
Creative Skillset
Alacrity Accelerator

Key Areas of Expertise
Accessing finance
Starting & growing a studio
Company strategy
Building & managing teams
Business development
Executive production & project management
Pitching and proposal writing
User experience design & game design
Production processes


  • A Vested Interest

    November 07, 2014
    UK game developers have never had greater opportunity to raise investment and create their own IP, with support such as tax breaks, R&D tax credits, SEIS and EIS tax relief, training and employment funding from Creative Skillset. Combine this with ...
  • Project management: There is no right or wrong

    October 22, 2014
    During my recent talk at the Develop Conference, someone asked me how we approach project management, particularly what methodologies we use and specifically the parts relating to iteration. This got me thinking about my opinion on agile and ...
  • How to write a (useful) game design document

    August 18, 2014
    I recently read James Sweatman from Jagex’s great article ‘Death of the game design document’ and this got me thinking about my experience of game design documents, and how I approach them. I agree largely with what James has said, it fits ...
  • Taking the Plunge: From work-for-hire to making your own games

    July 29, 2014
    For some, the prospect of work-for-hire can seem bleak, with less reward than own IP so seductively offers. Whilst making games for other people does not come with the potential pots of gold that a bestselling own IP title does, it is steady work ...
  • Develop Conference talk write-up: ‘Why User Experience Design is a Must for Games’

    July 13, 2014
    Last week at Develop Conference in Brighton, Martin Darby (one of my business partners at Strike Gamelabs) and I did a talk called ‘Why User Experience Design is a Must for Games’. Several people asked us for copies of the slides, so this ...
  • Business is personal: Dealing with stress in the workplace

    July 01, 2014
    Starting and running a business is hard. Until you’ve been through it, it’s nearly impossible to imagine how formidable this challenge can become. It involves long hours, serious commitment, determination and probably some of the most ...
  • Getting funding for your game

    May 13, 2014
    Over the last few years, we have seen a transition from developers relying on large publishers to fund, market and distribute their games, to a model where they can be more in control of the process. However this doesn’t mean that developers can ...
  • Why good user experience design is no longer a luxury

    April 20, 2014
    It used to be simple. In the 1980s, most games were played on arcade machines or early iterations of consoles. The game mechanics and the design were straightforward out of necessity – the limited graphics and computing power wouldn’t allow for ...
  • Moving past the start-up (republished from June 2013)

    April 10, 2014
    Getting through the start-up phase of a company is hard. Most companies experience a honeymoon period, with excitement, energy and big future plans. But sooner or later the magic dust settles down and reality hits hard, marking a shift from just ...
  • Why a good portfolio is not enough (republished from Aug 2012)

    April 05, 2014
    When trying to win work, whilst a good portfolio is important, it only backs you up. A good portfolio alone will not get you work or grow your reputation. What will build your business is trust, and the key to trust is people. Businesses work with ...

About Me


Ella began working in games in 2008, setting up her first game development studio as a graduate. Over the last decade Ella has founded three development studios, focusing on work for hire and development of own and licensed IP.

Since 2014, Ella has also been providing strategic support as a consultant to other developers and organisations. With her background in programming and user experience design, and her experience in production, fundraising and company strategy, Ella works with a broad variety of companies to assist with the development of games and the games industry.

Ella regularly contributes to the UK games industry through her 5 years on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.


Rocket Lolly Games - Director, 2015 - current
Rocket Lolly Games was founded in 2015 in the UK, by Ella and Oscar Clark, to focus on games based on licenced IP. The studio is working on their first unannounced title, due for release by 2017, with a team of 10 talented developers and artists working remotely from different locations across the UK. www.rocketlollygames.com

Ella Romanos Ltd - Director, 2014 - current
Consultancy for the games industry. I work with startups and developers to assist with strategy and growth. This includes mentoring, accessing finance, winning projects, writing proposals, game design and pitching. I also work with education and academia, as well as managing specific development projects. Clients include graduate startup incubator Alacrity, Evil Twin Artworks and Four Door Lemon.

Strike Gamelabs - Commercial Director, 2014 - current
Strike Gamelabs is a game development microstudio fully focused on releasing an unannounced original IP in 2016. The studio is directed by Ella, Martin Darby and Gareth Lewis, formerly of Remode. The production team is completed by trusted contractors. www.strikegamelabs.com

Remode - CEO, 2008-2014
Remode was a game developer specialising in mobile, online and PC platforms. The studio had a team of 18 people, and undertook 35+ work for hire projects over 7 years, for clients including Sulake, Arkadium, Gamehouse and Spil Games. The studio was listed in Develop magazine's Top 100 UK Studios of 2013, and their work was recognised by Develop, MCV, Edge and The Guardian.

UKIE - Board Member & Chair of Developer Sub Group, 2013 onwards
Ukie is the only trade body for the UK’s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership. The developer sub group represents the developer members of UKIE and ensures their views are represented within the organisation. http://ukie.info

ExPlay Festival - Co-founder & Director, 2010 onwards
ExPlay represents the independent games development and design industry across the South West of England and beyond. We hold an annual conference that attracts leading speakers from the indie games circuit and support the growth of the industry through bespoke training programmes, business support and networking events throughout the year. ExPlay is the bond between games academia and games industry, helping students and graduates connect with industry byshowcasing the best indie games companies to create opportunities for that new talent, whilst building communities through meet-ups and holding Game Jams. Find out more at explay.co.uk or follow @explayuk.

Creative Skillset Computer Games Council - Council Member, 2013 onwards
The Council advise and guide on all aspect of Creativ Skillset's work in games, and is made up of representatives from industry and the relevant trade associations. skillset.org/games

BAFTA Career Pathways Girls into Games - Group Member, 2013 onwards
BAFTA working groups address the issues raised in their Career Pathways report. In line with BAFTA’s mission to provide opportunities to learn first-hand from leading practitioners, the working groups give consideration to how industry professionals can be engaged to share their knowledge and experience with young people. bafta.org/games

TIGA - Board Member, 2012-2013
TIGA is a trade body representing the UK games industry. tiga.org

Freelancer - User Experience Designer & Web Developer, 2007-2008
During final year of university, worked for web development studios, consulting and designing websites and e-commerce systems. Also worked for variety of clients designing and building websites.

Specialmoves - User Experience Designer, 2006-2007
Placement year from university, working for London-based interactive production company. Check out specialmoves.com.


Develop Conference 2016
Talk: 'Lessons from Crowd Funding'

Develop Conference 2016
Talk: 'Game Dev's Guide to Funding Sources in the UK'

London Games Festival 2016
Talk: 'A Personal Story of Funding'

Games Funding Forum 2015
Keynote: 'Game Dev's Guide to Funding Sources in the UK'
Interview: 'Adventures in Funding with David Lau-Kee (London Venture Partners)'

Develop Conference 2015
Talk: 'Ways to Fund Your Game'

UKIE Student Conference
Talk: 'Ways to Fund Your Startup'

Games Funding Forum 2014
Keynote: 'The State of Funding: A UK Overview'

Develop Conference 2014
Talk: 'Why User Experience Design is a Must for Games?'
Panel: 'The Develop Debate: What is an Indie Anyway?'

Casual Connect, Amsterdam, 2014
Talk: 'Reaching the Next Level: How to Strive and Survive Beyond the Startup'

LAUNCH Conference, Birmingham, 2013
Talk: 'Taking the Long View'

Indie Collective, London, 2013
Talk: 'How to... Get Public Funding'

Develop Conference, Brighton, 2013
Talk: 'Beyond Start-up: Moving Your Studio to the Next Level'
Panel: 'Funding & Developing New IP'
Interview: by 'Conference Highlights: Develop13 Interview'
Video: 'Develop Awards 2013 opening video - The Apprentice parody'

Jazz Shapers, Jazz FM, 2013
Interview with Elliot Moss. Podcast available on iTunes

Develop Conference, Brighton, 2012
Panel: 'The Develop Panel: Game Development at a Crowded Crossroads'
Talk: 'Developer Dialogues'

'Promoting Growth of the UK Games Industry', House of Commons, 2012
Talk on how Government & TIGA can support small/startup studios in the UK

TEDx, Bristol, 2011
Talk: 'Games in the age of ubiquitous Internet'

Develop Conference, Brighton, 2011
Panel: 'Starting a Studio: Grad vs Veteran' Panel: 'Independent Thought - Looking Back and Gazing Forward at Life as an Independent Studio from 5 Survivors'

MIPTV Conference, Cannes, 2011
Talk: 'The Making of Mole Control'

Guest lecturer, 2008 onwards
Various universities, colleges and schools, including Teesside University, University of Plymouth, Plymouth College of Art and Gamer Camp.


MCV's UK Top 100 Women in Games & Businesswoman of the Year finalist, 2016
Featured in MCV here and here

MCV's UK Top 100 Women in Games, 2013
Featured in MCV Magazine

Develop's 30 under 30, 2011
Listed in Develop magazine's (December 2011 edition) annual 30 under 30 feature designed to “bring attention to the youthful stars of today's game development sector who look to be destined for great things in the industry of tomorrow”. Read the feature online.

UK Top 30 Women under 30 in Digital, 2011
Featured in The Drum magazine (thedrum.co.uk), 30th Sept 2011 issue.

UK Women in Technology Awards, 2011
Finalist, 'Innovator of the Year' category
Find out more from the Develop article.

Level 5 Award in Management, 2010
Awarded by ILM - Institute of Leadership and Management.

Digital Art & Technology BSc (Hons) 1.1, 2008
Awarded from University of Plymouth i-DAT. Also awarded 'Being Digital' iDAT graduation prize and included in the 2007/2008 Dean's List.


E-mail: ella@ellaromanos.com
Phone: +44 (0) 7971 252433
Skype: ella_romanos