Why a good portfolio is not enough (republished from Aug 2012)

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When trying to win work, whilst a good portfolio is important, it only backs you up. A good portfolio alone will not get you work or grow your reputation. What will build your business is trust, and the key to trust is people. Businesses work with people, not portfolios, and crucially with people who they get on with and who they believe in. While it’s important to have your work ready as evidence, how you meet your potential clients and what you say to them is important first and foremost in influencing their judgment on whether they will hire you as a person…

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This article is available in full as a guest post on Gamesbrief.com, first published 28th August 2012: http://www.gamesbrief.com/2012/08/why-a-good-portfolio-is-not-enough/

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